Craft beer label design Surrey Sussex

Shine on you crazy ruby

Shine on you Crazy Ruby

Lockdown brewing and the birth of a beer label design

It was the end of week 1 of the Coronavirus lockdown and the initial fears and anxieties of these extraordinary and testing times were beginning to settle. Social distancing was taking effect and everyone was stocking up on groceries, though Boris Johnson had ended up in ICU. I now found myself with more time on my hands than I have had for a while, what to do? Brew some beer? Design a beer label perhaps?

With supermarket stocks of toilet paper rapidly draining away and alcohol evaporating into thin air from the shelves, it was time to start brewing. (Not sure what the connection between toilet paper and alcohol is?!) This was something I could do to fill the time and take my mind off of the current situation. Oh, and it went some way to alleviating my fears of running out of my favourite drink. Beer.

Excell Brewery, Surrey

What better thing to do on a Sunday morning than start the brewing process for a batch of Ruby Ale.

Still in PJs listening to Dave Gilmour on the stereo along with a bit of air guitar, the end of week 2 had arrived and the initial fermentation was over, it was time to bottle my prized ale. 65 bottles later, all filled, capped and stored, the wait to sample the brew began.


Beer label design branding Surrey Sussex

What name for the beer label design?

While waiting I posted a few photos on Facebook and invited people to suggest a name for the brew. The suggestions came in: Whole Lotta Ruby, Comfortably Ruby, Zoom Beer, Careful With That Bottle Eugene, Ruby Sunday, Red Covid!, Is There Any Ruby Out There, #isolation, Rich Red, Wish You Were Ruby...

Well the ruby ale has turned out nice, very nice in fact. It's disappearing at a rate of knots, especially when it's chilled in the hot weather we've been enjoying recently. The longer it's been in the bottle the better it gets, subtle malt undertones and a slightly spiced and peppery aroma have made this pure joy!

So the Pink Floyd theme prevailed and Shine On You Crazy Ruby suggested by Pete Jenkins from Gamification+ won through, encapsulating the feeling of the light at the end of the tunnel in these crazy times.

Naturally it was only right to design a label for this special occasion, which you can see in the main image. There is a limited edition with labels, so Pete Jenkins watch out for the post... 


If you’d like some help with designing a beer label, or you'd just like to talk all things beer, then we'd love to hear from you.


Original Logo Design

Logo design – is this plagiarism at its most blatant?

Original Logo Design

Serious questions have been raised about plagiarism in logo design with the unveiling of the newest branch of the United States military services logo.

On the one hand, Donald Trump's Space Force logo gives an open nod to Star Trek's badge, perhaps reflecting Trump's refusal to grow up. It has also fulfilled very marketers quest to gain attention to the launch of not just the logo, but the introduction of a Space Force. Job done.

On the other hand the Space Force logo design closely resembles the Star Trek badge, (seen on the right in the image), raising the question was this just openly copied. The Space Force logo design takes many common elements relating to, well, er, 'space'. The pointed, arrow-like craft shape, a planet, orbiting satellite and of course a sprinkling of stars. Elements that you can argue are necessary in the design of any space-related logo. But surely a good creative designer will push the boundaries to try and use more clever, inventive imagery helping to create a more distinctive and memorable logo design?

I struggle with the design of this logo, both with it's slightly dated feel in the design elements and what to me looks like blatant plagiarism. The planet looks like a hark back to the old Pan Am logo, the sprinkling of stars a little child-like and the serif typography around the logo simply dated and weak.

To be honest I wish they had boldly gone and  just asked the owners of the Star Trek legacy if they could just use their logo. It's much clearer, distinctive and even futuristic.

Beam me up Scotty!


Check out Design Week's article 'The United States Space Force logo deconstructed'

If you would like some help on creating a distinctive and original logo for your business or organisation, then get in contact for a chat about how we can help you.

Seahaven Business Awards 2020

Proud sponsors of Business of the Year, Seahaven Business Awards 2020

Proud Sponsors of the Business of the Year trophy, Seahaven Business Awards 2020!

We’re delighted to announce that we are proud sponsors of the Business of the Year trophy, in the Seahaven Business Awards 2020 which will take place on the 15th May at the Awards Ceremony & Dinner.

The Seahaven Business Awards are a unique event created to celebrate professionalism, creativity, innovation and business excellence across Newhaven, Seaford and Peacehaven.

Now in its 17th year the awards have grown to become one of most anticipated south coast business events of the year.

The awards recognise businesses of all sizes that have achieved success and that are setting standards in any of the judged categories. We are particularly excited to see a number of our customers have been nominated across multiple categories.

We are also proud to have created the branding for this year's awards campaign across digital and printed media.

Over 100 business people will be in attendance on the night and we will be heading along too to celebrate their successes. We have been supporters of the awards over several years and look forward to the Awards ceremony, it will be a great opportunity for us to meet new faces within the Seahaven area.

We can’t wait to see what the evening holds.

Good luck to all the finalists!