Electric bike livery design

Great to see the FareShare Sussex eco delivery van out and about. Delighted to have helped design it along with fab illustrations from Sandra Staufer – looking good!

 

Vehicle Signage and Livery

If you have a company car, delivery van or better still an Electric Bike then it pays to consider using signage to advertise your services. Think about it, even when the vehicle isn’t being used as a mobile billboard and is parked up, it’s a constant advertisement for your business or company. No one ever walks up to the driver of a blank van and asks for their business card. A well designed service van creates confidence, trust and credibility among your customers, it also raises your profile and helps you stay in your potential customers minds.

Professionally designed signage helps to give the impression that the business owners know how to take care of their business and have pride in doing so, which in turns builds confidence in customers that they will be well looks after. The most effective wrapped vehicles are those that have solid design and utilise good branding. This may be an opportunity to look at your brand. Does it need refreshed? What could you do better?

When designing your vehicle signage or livery remember so keys points:

  1. Make sure your branding is consistent with your other marketing outlets, i.e. website, email marketing, social media accounts etc. This will ensure your customers will know they are seeing the same company or business.
  2. The message should be simple. If it’s too text-heavy, for example, it will be hard to read. The most important information should be the largest and very visible; typically this is the company name.
  3. Don’t try to mention everything you do or provide, you’ll over crowd the design and layout and it will lose impact. Instead sum it up, what is your core business and what needs do you solve for your business?
  4. Remember to include your telephone number and website address. Obvious I know, but occasionally they get missed. Make sure they are clear and readable from a distance. If you can’t read it when parked across the road no one else will be able to read it either.
  5. Make your design colourful and eye-catching. You are using your vehicle as mobile advertisements, so don’t hold back when it comes to design. Make it fun, exciting, unique and distinctive.
  6. Remember to check your spelling, even better, ask others to do it for it. There is nothing worse that a typo in the signage, this will paint a bad picture of you in your customers minds.

If you’d like some help and advice about your vehicle signage and livery get in touch, we’d be delighted to help.

 

About FareShare

Hundreds of thousands of tonnes of good food is wasted by the UK food industry every year. At the same time, millions of people are struggling to afford to eat.

Our work addresses these two issues by redistributing food industry surplus which would otherwise be wasted, to the people that need it most.

We provide food to charities and groups that deliver services in addition to meals, such as advice and guidance, health support, counselling and befriending, to help break the cycle of poverty and use food as a vehicle for good above and beyond alleviating hunger.

Checkout the great work FareShare Sussex are doing in these hard times, if you can volunteer, fundraise or donate, please do.