A mesmerising voice and image that commands your undivided attention is a key part of any good branding. Getting it right in business is essential.
That’s why we specialise in branding and marketing, using clever thinking to deliver creative design and effective marketing solutions that do more than just look good.
What do we mean by the word brand?
The words brand and branding are regularly used by all sorts of people in different contexts and with different meanings in mind.
So what exactly is a brand?
A brand is the way a company, organisation, or individual is perceived by those who experience it. This is more than simply a name, term, design, or logo, a brand is the recognisable feeling or emotion a product, service or business evokes.
Therefore, brands live in the mind. They live in the minds of everyone who experiences them: employees, investors, the media, and, perhaps most importantly, customers.
Simply put, brands are perceptions and associations.
There are many national and global brands such as Audi, Virgin Airways, McDonalds, Amazon, Cancer Research, Nike, SuperDry, HMRC or even London. From services to cities, products to publications, each carries a strong set of associations in the minds of a large number of people.
So what is branding?
Branding often means different things to different people.
It can be just the logo design, a colour, a voice and for others it is how a company, organisation, or individual is perceived emotionally. What feelings occur when you think of that brand, what feelings are raised when you wear a particular product, or engage a company’s service?
Whatever it means to you, getting your branding strategy wrong can be costly. In an increasingly competitive marketplace, a lacklustre brand will fail – the importance of branding is paramount.
When we perceive a brand (consciously or unconsciously) it will determine how we will engage with that brand.
By understanding what makes your brand unique, you can build a marketing strategy around it and allow your brand to reach its full potential. Talking about your brand, how you define it, what it means, and the impact it has can do great things for your business.
Does your brand need a new direction or just a refresh?
Giving new strength or energy to your brand can reinvigorate the reaction and interaction from your customers and audiences. Something that worked perfectly four or five years ago may now be looking a little tired and going a little stale. Keeping your branding fresh and relevant to your market is crucial.
Brands now need to perform across an ever-changing variety of media channels, devices and personas.
Creating the the right brand when you start out at the beginning of setting up a business, organisation or charity is essential. If your brand has established a presence over time and and already formed a connection with your customers, it might be time to relook at the brand, it’s relevance and the effect it has on your customers.
How we develop a brand
Research, strategy & planning
Development is critical before flight. We approach each new project by researching your business or organisation, your values and ethos and how your customers perceive and interact with you. Understanding you and knowing your customers is crucial in getting your branding spot on.
Concepts and direction
Exploring all avenues of how you engage and communicate with your customers is paramount. This ensures the thinking behind our branding concepts is focused and aligned with your values, ethos and goals and your target audience.
Creative design
Once we have agreed the creative directions and have a solid understanding of what everything should feel like, we start refining the creative design ready for implementation.
Consistency
Now your brand is ready for flight. Consistent branding and its application is key to reaching new customers and re-engaging existing ones. We create style brand guidelines to ensure consistency in how your brand is applied across different types of media, print and various devices.
3, 2, 1 and you’re back in the room 
We’d love to hear from ambitious businesses who want to develop their branding, stand out from the crowd and mesmerise their customers.
If you like to talk more about your branding please fill out the contact form and we will get in touch.
A branding firm with over 15 years of experience.
We’ve worked with a wide range of clients across brand design and branding strategy projects. If you are looking for a creative branding agency for your project, give us a call.
