Gamification Europe

Gamification Europe is a premier conference to inform and promote the of use gamification in marketing for businesses, charities and other organisations. Each year the event is usually held in a European city, but this year (2020) it has been held online in the event of coronavirus. The conference is over 5 days and features expert and exceptional speakers from the world of gamification.

The conference theme this year is ‘Disruption’.

The design and branding comes form the idea of ‘disrupting’ the way we ‘see’ things, the norm, taking things for granted, if you like. Hence, the circular pattern in the background is representative of an eye, which has been shaken (disrupted) into seeing things in a different way. The disruption spreads out from the centre and grows as it reaches out.

The colouring within the eye and the word represents two thoughts, one; different people from across the world and how we all see things and react differently (i.e. encompassing all), and two, bringing vibrancy back into a dark period globally (coronavirus).

The typography for the word ‘disruption’ has been shaken to represent the literal disruption to the normal straight and level type, and includes a refraction of the background colouring around the lettering.

If you’d like help with design and branding for your conference or event get in contact for a chat now.