Merry Christmas 2020

Merry Christmas 2020.

In a year when we could all do with a little Christmas cheer we thought we’d create an advent calendar with gift ideas in case you need a little help. Call back each day for different ideas.

Wishing you an Excellent Christmas!

Have a project in mind? Let's talk about it.


Mesmerising Design and Branding

A mesmerising voice and image that commands your undivided attention is a key part of any good branding. Getting it right in business is essential.

That’s why we specialise in branding and marketing, using clever thinking to deliver creative design and effective marketing solutions that do more than just look good.

What do we mean by the word brand?

The words brand and branding are regularly used by all sorts of people in different contexts and with different meanings in mind.

So what exactly is a brand?

A brand is the way a company, organisation, or individual is perceived by those who experience it. This is more than simply a name, term, design, or logo, a brand is the recognisable feeling or emotion a product, service or business evokes.

Therefore, brands live in the mind. They live in the minds of everyone who experiences them: employees, investors, the media, and, perhaps most importantly, customers.

Simply put, brands are perceptions and associations.

There are many national and global brands such as Audi, Virgin Airways, McDonalds, Amazon, Cancer Research, Nike, SuperDry, HMRC or even London. From services to cities, products to publications, each carries a strong set of associations in the minds of a large number of people.

Brand Design and Identity in Sussex and Surrey
How people feel about your brand

So what is branding?

Branding often means different things to different people.

It can be just the logo design, a colour, a voice and for others it is how a company, organisation, or individual is perceived emotionally. What feelings occur when you think of that brand, what feelings are raised when you wear a particular product, or engage a company’s service?

Whatever it means to you, getting your branding strategy wrong can be costly. In an increasingly competitive marketplace, a lacklustre brand will fail – the importance of branding is paramount.

When we perceive a brand (consciously or unconsciously) it will determine how we will engage with that brand.

By understanding what makes your brand unique, you can build a marketing strategy around it and allow your brand to reach its full potential. Talking about your brand, how you define it, what it means, and the impact it has can do great things for your business.

Does your brand need a new direction or just a refresh?

Giving new strength or energy to your brand can reinvigorate the reaction and interaction from your customers and audiences. Something that worked perfectly four or five years ago may now be looking a little tired and going a little stale. Keeping your branding fresh and relevant to your market is crucial.

Brands now need to perform across an ever-changing variety of media channels, devices and personas.

Creating the the right brand when you start out at the beginning of setting up a business, organisation or charity is essential. If your brand has established a presence over time and and already formed a connection with your customers, it might be time to relook at the brand, it’s relevance and the effect it has on your customers.

Does your branding need a new direction or refresh

How we develop a brand

Research, strategy & planning
Development is critical before flight. We approach each new project by researching your business or organisation, your values and ethos and how your customers perceive and interact with you. Understanding you and knowing your customers is crucial in getting your branding spot on.

Concepts and direction
Exploring all avenues of how you engage and communicate with your customers is paramount. This ensures the thinking behind our branding concepts is focused and aligned with your values, ethos and goals and your target audience.

Creative design
Once we have agreed the creative directions and have a solid understanding of what everything should feel like, we start refining the creative design ready for implementation.

Consistency
Now your brand is ready for flight. Consistent branding and its application is key to reaching new customers and re-engaging existing ones. We create style brand guidelines to ensure consistency in how your brand is applied across different types of media, print and various devices.

3, 2, 1 and you’re back in the room Mesmerising Design and Branding

We’d love to hear from ambitious businesses who want to develop their branding, stand out from the crowd and mesmerise their customers.

If you like to talk more about your branding please fill out the contact form and we will get in touch.

    A branding firm with over 15 years of experience.

    We’ve worked with a wide range of clients across brand design and branding strategy projects. If you are looking for a creative branding agency for your project, give us a call.

    Proud members of

    We are proud members of Brighton, Kingston, Newhaven and Surrey Chambers of Commerce. We highly recommend their networking events, seminars and workshops where you’ll meet other business owners in the area. They have already been incredibly supportive and made us feel very welcome.

    Have a project in mind? Let's talk about it.


    Home

    We’re an award winning brand, design and marketing consultancy specialising in brand identities, website design and development, online digital marketing, print design and strategic marketing and planning.

    Marketing Strategy

    Your marketing objective might simply be to increase sales, or enquiries, or turnover. How do you do this? Through digital marketing? Printed literature? Advertising campaigns? PR? Social networking? A better website? We don’t expect you to know the answer. That’s our job. What you need is a marketing strategy and the best people to deliver one are those truly impartial to all the possible marketing solutions.

    Marketing Planning

    How you plan and implement your marketing can be time consuming and frustratingly overwhelming. That’s while we help businesses and organisations to make sense of their plans and help them implement them in a manageable and measurable way.

    Logo & Brand Design

    An essential part of any company or organisation’s identity. Combining your values and ethos with a visual identity that stands out from the crowd is one of our specialities.

    Website Design

    We write, design, build and optimise outstanding websites with a purpose and with effective messaging. And we have the SEO skills to get your site in optimum positions on the sites which count.

    Literature Design

    We specialise in developing the creative brief and conceptual ideas through to ensuring final artwork is set up perfectly for print, whether it be a promotional leaflet, folder or corporate brochure. We will even handle the print, leaving you to sit back and reap the rewards.

    Social Media

    In an ever evolving digital world it’s difficult to stay on top of and up to date with your social media. That’s why we help businesses to utilise this essential media to grow their profiles and increase sales.

    Selected Works

    We design and develop services for customers of all sizes, specializing in creative design and effective marketing.

    Some of the people we work with

    We are proud to work with some amazing clients producing great design and guiding them in their marketing.

    Latest News

    Catch up on the latest news, views and insights in our world of design and marketing.

    Visit our blog

    Proud members of

    We are proud members of Brighton, Kingston, Newhaven and Surrey Chambers of Commerce. We highly recommend their networking events, seminars and workshops where you’ll meet other business owners in the area. They have already been incredibly supportive and made us feel very welcome.

    Have a project in mind? Let's talk about it.