Merry Christmas 2020
Merry Christmas 2020.
In a year when we could all do with a little Christmas cheer we thought we’d create an advent calendar with gift ideas in case you need a little help. Call back each day for different ideas.
Wishing you an Excellent Christmas!
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Mesmerising Design and Branding
A mesmerising voice and image that commands your undivided attention is a key part of any good branding. Getting it right in business is essential.
That’s why we specialise in branding and marketing, using clever thinking to deliver creative design and effective marketing solutions that do more than just look good.
What do we mean by the word brand?
The words brand and branding are regularly used by all sorts of people in different contexts and with different meanings in mind.
So what exactly is a brand?
A brand is the way a company, organisation, or individual is perceived by those who experience it. This is more than simply a name, term, design, or logo, a brand is the recognisable feeling or emotion a product, service or business evokes.
Therefore, brands live in the mind. They live in the minds of everyone who experiences them: employees, investors, the media, and, perhaps most importantly, customers.
Simply put, brands are perceptions and associations.
There are many national and global brands such as Audi, Virgin Airways, McDonalds, Amazon, Cancer Research, Nike, SuperDry, HMRC or even London. From services to cities, products to publications, each carries a strong set of associations in the minds of a large number of people.


So what is branding?
Branding often means different things to different people.
It can be just the logo design, a colour, a voice and for others it is how a company, organisation, or individual is perceived emotionally. What feelings occur when you think of that brand, what feelings are raised when you wear a particular product, or engage a company’s service?
Whatever it means to you, getting your branding strategy wrong can be costly. In an increasingly competitive marketplace, a lacklustre brand will fail – the importance of branding is paramount.
When we perceive a brand (consciously or unconsciously) it will determine how we will engage with that brand.
By understanding what makes your brand unique, you can build a marketing strategy around it and allow your brand to reach its full potential. Talking about your brand, how you define it, what it means, and the impact it has can do great things for your business.
Does your brand need a new direction or just a refresh?
Giving new strength or energy to your brand can reinvigorate the reaction and interaction from your customers and audiences. Something that worked perfectly four or five years ago may now be looking a little tired and going a little stale. Keeping your branding fresh and relevant to your market is crucial.
Brands now need to perform across an ever-changing variety of media channels, devices and personas.
Creating the the right brand when you start out at the beginning of setting up a business, organisation or charity is essential. If your brand has established a presence over time and and already formed a connection with your customers, it might be time to relook at the brand, it’s relevance and the effect it has on your customers.


How we develop a brand
Research, strategy & planning
Development is critical before flight. We approach each new project by researching your business or organisation, your values and ethos and how your customers perceive and interact with you. Understanding you and knowing your customers is crucial in getting your branding spot on.
Concepts and direction
Exploring all avenues of how you engage and communicate with your customers is paramount. This ensures the thinking behind our branding concepts is focused and aligned with your values, ethos and goals and your target audience.
Creative design
Once we have agreed the creative directions and have a solid understanding of what everything should feel like, we start refining the creative design ready for implementation.
Consistency
Now your brand is ready for flight. Consistent branding and its application is key to reaching new customers and re-engaging existing ones. We create style brand guidelines to ensure consistency in how your brand is applied across different types of media, print and various devices.
3, 2, 1 and you’re back in the room 
We’d love to hear from ambitious businesses who want to develop their branding, stand out from the crowd and mesmerise their customers.
If you like to talk more about your branding please fill out the contact form and we will get in touch.
Have a project in mind? Let's talk about it.
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We’re an award winning brand, design and marketing consultancy specialising in brand identities, website design and development, online digital marketing, print design and strategic marketing and planning.
Marketing Strategy
Your marketing objective might simply be to increase sales, or enquiries, or turnover. How do you do this? Through digital marketing? Printed literature? Advertising campaigns? PR? Social networking? A better website? We don’t expect you to know the answer. That’s our job. What you need is a marketing strategy and the best people to deliver one are those truly impartial to all the possible marketing solutions.
Marketing Planning
How you plan and implement your marketing can be time consuming and frustratingly overwhelming. That’s while we help businesses and organisations to make sense of their plans and help them implement them in a manageable and measurable way.
Logo & Brand Design
An essential part of any company or organisation’s identity. Combining your values and ethos with a visual identity that stands out from the crowd is one of our specialities.
Website Design
We write, design, build and optimise outstanding websites with a purpose and with effective messaging. And we have the SEO skills to get your site in optimum positions on the sites which count.
Literature Design
We specialise in developing the creative brief and conceptual ideas through to ensuring final artwork is set up perfectly for print, whether it be a promotional leaflet, folder or corporate brochure. We will even handle the print, leaving you to sit back and reap the rewards.
Social Media
In an ever evolving digital world it’s difficult to stay on top of and up to date with your social media. That’s why we help businesses to utilise this essential media to grow their profiles and increase sales.
Selected Works
We design and develop services for customers of all sizes, specializing in creative design and effective marketing.
I have been working with Excell Design & Marketing for a few years now, and they have done some excellent work for Brighton Chamber. They are specialists in capturing the topic and theme perfectly. We often need things at short notice, and even when busy, they manage our deadlines. Because Excell Design has so much experience, I can leave things in their capable hands to solve and resolve and design.Sarah Springford, CEO at Brighton & Hove Chamber of Commerce
We have worked with Excell Design & Marketing for the best part of 10 years and will continue to use their services until they stop providing them. The quality of their work is amazing, they listen to your requirements and create what you want & not what they wants. If we have a deadline, Excell Design & Marketing will always meet it. We are always impressed that the first draft usually exceeds our expectations, requiring very little in amends, which is down to his ability to listen to our requirements. If you are considering Excell Design & Marketing for your graphic design, then make sure you give their services a try; you will not be disappointed.Simon Smyth, Director/Owner at Ingenio Technologies
I recently had a planning session with Excell Design & Marketing to look at rebranding my website and business. We looked at my key USPs and what it is my clients get from using me to help understand the messaging I need to use going forwards. I got a very useful report on the next steps including a suggested range of straplines - and finally I have a strapline I feel I can use that makes sense. I also have a clear direction on what my marketing actions are. I would happily recommend Excell Design & Marketing to anyone struggling to get clear about their branding and messaging.Karen Espley, Growth Specialist
Excell Design & Marketing has had a significant impact on developing the brand of our charity, Grassroots Suicide Prevention. They initially consulted with our team and stakeholders before working very responsively with us to create a logo and brand guidelines that really communicate our voice and values. We are extremely proud of our brand and they have continued to work with us to produce banners for indoor and outdoor use, and promotional materials for our services. They respond very promptly to requests and always produces designs that we love, and that receive great feedback from our supporters.Chris Brown, Grassroots Suicide Prevention
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Proud members of
We are proud members of Brighton, Kingston, Mole Valley and Surrey Chambers of Commerce. We highly recommend their networking events, seminars and workshops where you’ll meet other business owners in the area. They have already been incredibly supportive and made us feel very welcome.
Have a project in mind? Let's talk about it.