Delighted to work with Karl Elwood Voiceover Artist on the design and branding for his voiceover services for radio, TV and video. Karl is a British voiceover artist with a vocal age of 40-50 and described as having a warm, rich and charismatic tone.
The brief was to create a distinctive brand that would reflect the characteristics of his voice and the tonalities it is imbued with. The distinctiveness is achieved with the use of flat, bold colours that compliment each other, and the use a stylised microphone graphic. The modern sans serif typeface for the logo is complimented with a star to reflect the ‘star’ quality of the service Karl offers. Designing a brand for a voiceover artist allowed us to create a strong, visual identity that carries through from the logo design to the branded website design.
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