The client

On The Spot Accountants are an accounting franchise for either experienced franchisors looking to grow or a franchisees looking to enter the accountancy market. They are perceived as being a trusted, established and thriving accountancy franchise and brand focused on giving a first-class, accessible, personal service.

The challenge

Define and create a strong visual identity reflecting their strategic brand positioning. Deliver marketing collateral for brand franchisees and overall marketing campaigns.

Solutions

Distinctive logotype that reflects the personality of the brand, combined with creative design that lifts and highlights the company in a busy marketplace.

Brand assets including logo design, brand guidelines, colour palettes, typography, stationery, brochures, advertising and digital social media assets.

Results

A brand that is professional, reassuring and experienced targeting the accountancy sector.
A strong position from which to expand and develop the services in this specialist area.