Newhaven Chamber of Commerce branding

The client

The Newhaven Chamber of Commerce is a business networking group, organising various business events throughout the year including presentations, exhibitions, social functions and a vibrant business breakfast club. Their mission is to enhance and encourage development of trade, employment opportunities and the environment of Newhaven. To re-establish and maintain premier status for Newhaven within Europe.

The challenge

The Newhaven Chamber of Commerce came to us requiring a complete overhaul of their branding. Their existing branding appeared tired and aged and as a result they wanted an identity that would bring them up-to-date.

Solutions

We decided it was important to maintain a link to Newhaven’s port and coastal heritage, while retaining a nod to the surrounding South Downs. in the branding through the use of the green and aqua colour scheme, whilst also focusing on making it fresh and contemporary in appearance.

The resulting logo design is based around links to the iconic South Downs and coastal heritage, creating a crested wave emblem that also reflects the multitude of different businesses forming the Chamber of Commerce.

A new website was designed and constructed with chamber information, membership details, event listings and member profiles.

Other brand assets include logo design, brand guidelines, advertising, promotional leaflets, event banners, digital social media assets and business awards marketing collateral.